1. Credible (on the issue)
2. Non-partisan (or above the fray)
3. Uncontroversial
4. Dedicated (to the cause)
5. NOT self-serving
Over the next month we'll go over why these are important characteristics of a scientific spokesperson in particular. Are there any other major points you think should be added to the list?
*"The Clinton Health Care Plan: What Went Wrong" by Leonard Steinhorn. From Jerry A. Hendrix, Public Relations Cases, 4th edition.
This is Part 2 of the New Voices series on being a spokesperson for science.
2. Non-partisan (or above the fray)
3. Uncontroversial
4. Dedicated (to the cause)
5. NOT self-serving
Over the next month we'll go over why these are important characteristics of a scientific spokesperson in particular. Are there any other major points you think should be added to the list?
*"The Clinton Health Care Plan: What Went Wrong" by Leonard Steinhorn. From Jerry A. Hendrix, Public Relations Cases, 4th edition.
This is Part 2 of the New Voices series on being a spokesperson for science.
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