How To: Define a Goal for an Event

Part 1 of our series about planning events mentioned five basic steps to consider during the planning process. The first step we mentioned was defining a goal. Having a goal sets the tone for the planning process as well as the atmosphere of the event itself.

To help define your goal, ask yourself a few questions:

• Why do you want to hold the event?
• What are you trying to achieve?
• What information would you like to share?
• What audience are you targeting?

Answering these questions will help you focus your planning process. Many events have one or more of these types of goals: education about an issue/topic, advocacy, fund-raising, media coverage.

Assess your progress at each stage of the planning process to make sure that your event will meet your goals.

This is Part 2 in our event planning series. (Part 1- How To: The Basics of Event Planning)