Tuesday, December 21, 2010

Morning Health News

I recently saw the new movie Morning Glory. It reminded me of the stereotype in the broadcast news business that morning news is "soft news." However, it seems to me that the folks on the morning shows have a pretty difficult job of not just distilling the key pieces of evidence to release in a short segment, but also to make it appealing to a mass audience.

Those of us looking to become stronger science communicators can learn a lot from how medicine and science news is translated. So for this Tuneage Tuesday, check out this clip from Good Morning America. What can we learn from how this surgical procedure is being explained?

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